Apsley House Capital plc is a specialist developer of residential and mixed-use schemes, focusing on major UK cities such as Birmingham and Bristol, and non-prime areas of London.
Having assembled a Birmingham city centre portfolio with development partner, Galliard Homes that is worth an estimated £500 million, it was time for a new website that reflected its vision and ambitions.
Building for an exciting future
The management team behind Apsley House Capital has an enviable track record of delivering new build residential schemes to the highest quality. Keen to work in partnership with a Birmingham-based agency that truly understands the property sector, Barques was tasked with creating a new website to help build the Apsley brand regionally and nationally as it prepared to launch several exciting schemes.
Breathing new life
Barques designed and built a brand new corporate website that perfectly reflects Apsley’s standing as a brand of culture, experience and expertise, breathing new life into historic places within central Birmingham.
Clear and consistent brand messaging
Our creative team developed a warm and sophisticated colour palette and complementary typeface that has been applied consistently across a unified collection of campaign assets including a unique 16-page proposition document.
A bespoke social media strategy has amplified traditional PR activity positioning Apsley House Capital as an essential reference point within Birmingham’s wider residential development narrative through clever, creative and original content.
Barques has successfully created a new, sophisticated look for Apsley House Capital’s website which has been reflected through print and social media. The new website incorporates Apsley’s fresh and modern style, perfectly suited to its regional and wider audiences.