University of Birmingham

A diverse approach to UOB’s F&B offering

UoB is rightly proud of its standing as a global university, based in a stunning campus at the heart of an ambitious city. Yet catering for the needs of an international student population also necessitates a quality and diverse in-house food and beverage offering.

Barques was tasked with ensuring that the branding of three of their food outlets; Wokfresh, Penny’s and their newest addition, Café 1902, all met the quality of UoB’s catering facilities.

A mouthwatering menu of creative ideas 

The three food outlets each offered something different, so it was vital to create a unique concept and brand identity to suit their individual needs and messaging. To support these brands further, a host of themed marketing materials were also required.

Our approach was flexible and fluid, with carefully crafted solutions consistently applied across a wide range of assets, including signage, menus, packaging, posters, wall decals, napkins and notice boards for all three projects.

Unveiling the new looks

Each of the offerings now take their customers on a journey. From the outside with new signage, A-frames, directional signage and branded posters, to the counter with offers, display graphics and packaging, right through to enjoying their delicious meal.

The vibrant branding of Wokfresh reflects the bright, natural and healthy ethos of an increasingly popular Chinese-style outlet. Whilst the passion and personality of the team at Penny’s are perfectly encapsulated in a welcoming brand identity that places the customer at its heart. Whilst Café 1902‘s has a sophisticated touch for customers to enjoy whilst overlooking the beautiful Business School gardens.

The hugely successful food and beverage rebrands have increased sales and exposure.