Visican creates distinctive, luxury, eco-friendly packaging tubes that have been making a lasting impression in the minds of customers for 40 years. 

The Birmingham-based manufacturer boasts an impressive portfolio of blue-chip brands across the UK and Europe including Budweiser, Hotel Chocolat, Harrods and Selfridges.

Branding Print SEO Social Media Management
Visican | Barques

Reflecting Visican’s high-quality products through a new website

To meet Visican’s growth ambitions, the team had identified the need for a new website and marketing collateral to ensure their packaging products look as good online and in print as they do on the shelf.

Visican | Barques
Visican | Barques
Visican | Barques
Visican | Barques

Elevating the Visican brand beyond industry standards

It was essential for us to develop a clear strategy that would elevate Visican’s brand above that of a traditional manufacturer, whilst ensuring consistency across different channels.

We began by cutting through the clutter of Viscan’s existing website to create a sleek eCommerce platform that is simple to navigate and presents the brand and product range in a powerful and cohesive way.

Visican | Barques

Letting the packaging talk for itself

Art direction and photography has enabled Visican’s tubes to be seen in a new light. A collection of new assets and a slick, modern website has been an immediate success and has enhanced Visican’s appeal to a target audience of decision-makers at global brands.

Visican | Barques

Advancing the Visican brand further

To support the launch of Visican’s new website, we created and deployed a digital marketing campaign that has resulted in increased web traffic, new visitors, enquiries and new business leads.

Our quality-focused content, supported by SEO and social media campaigns, has helped Visican to raise its brand awareness, position itself in front of decision-makers and ultimately benefit its bottom line.

We approached Barques to create our new website. They worked closely with us from concept to the finished article, taking time to understand our needs. We’ve since added SEO and social media services as well as an online shop. We are delighted with the results. We have a modern and fresh website to be proud of.

Malcolm Kirkham

The stats don’t lie

Since launching the new website, SEO has been a vital part of Visican’s marketing strategy to ensure it started off on the right foot. Each page on the website has been crafted with SEO in mind and optimised quality content to benefit user experience and searchability.


increased conversion rate


increase in users


increase in contact forms sent

More than your box-standard website and marketing

By designing and developing a new eCommerce platform combined with meticulous digital marketing activity, Barques has helped Visican to position their brand in front of new and important customers, increasing its online conversions and enquiries.

Let Barques take you further

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